Startup marketing: features, digital tools, and promotion channels

The aim of the article. purpose article is to study digital marketing tools a startup in terms strategy following stage life cycle, entire target audience product. results analyzes. We consider as an activity aimed at comprehensive market research and needs startup's audience, ensuring sales customer loyalty, maximizing profits based on promotion ideas market. differences between classic are follows: involves explaining essence idea that underlies startup; focusing attention certain product does not yet exist; each start-up requires separate development measures form its industry specifics, availability funds; vary by cycle. process justifying strategic complex provides sequence actions: choosing concept; analysis environment; identification cycle; selection strategies; implementing strategies into system programs, projects, plans; implementation control evaluation efficiency. most effective channels communication with customers recognized - type uses various forms interact consumers promote brand. Digital include: creating your website, distributing information through social networks, e-mail distribution (direct mail marketing), webinars, blogs, banner advertising, contextual games, quests, surveys, interactive postcards, augmented reality, video services, surfaces, animations, etc. Social media powerful tool for startups. SMM projects will contribute reduction costs ensure Internet efficiently rationally. Conclusions direction further research. Startup necessary component innovation project. Marketing activities, methods, differ significantly depending At initial stages implementation, financial capabilities limited, so significant activities are, course, applicable. That why use complete developers provide while maintaining budget constraints